OUR PRIVACY POLICY

Viato Privacy Policy

Effective Date From: 5th March 2025

Viato is committed to protecting your privacy and ensuring that your personal information is handled securely and transparently.
This Privacy Policy explains how we collect, use, store, and protect your data when you use our website and services.

1. General Information

Viato is a brand operated by Valkari Limited, a company registered in England and Wales under company number 09841692.

• Website: www.viato.com

• Business Address: 4 Beaufort Parklands, Railton Road, Guildford, Surrey, England, GU2 9JX

• Contact Email: info@viato.com

By using Viato, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Data Collection

Viato collects personal data to provide a seamless and personalized experience.

1. Information You Provide

We collect data when you:

• Sign up for Viato membership (name, email, and payment details).

• Use the members area, where you may provide additional travel preferences.

• Subscribe to marketing updates (email, preferences).

• Contact us for support or inquiries.

2. Automated Tracking & Cookies

We use cookies and analytics tools to improve your experience. This includes:

• Device and browser information (IP address, browser type).

• Website interactions (pages visited, session duration).

• Marketing engagement (email opens, ad clicks).

You can manage cookie settings at any time.

3. Third-Party Data Sources

We work with trusted providers to enhance security and services:

• Stripe (for payment processing).

• Airline partners (future integrations for bookings).

We do not purchase or collect data from other external sources.

3. How We Use Your Data

We use your data for the following purposes:

1. Account Management & Personalization

• Creating and managing your Viato membership.

• Customizing your experience based on travel preferences.

2. Marketing & Communications

• Sending updates about new features, promotions, and Viato news.

• Improving marketing efforts based on user engagement.

3. Analytics & Service Improvements

• Understanding trends and optimizing the Viato experience.

4. Security & Fraud Prevention

• Protecting accounts from unauthorized access.

• Detecting and preventing fraudulent activity.

4. Data Sharing

We do not sell, rent, or share personal data for marketing purposes. Your data remains private and is only used within Viato to improve services.

The only third party we integrate with is Stripe, which securely handles payment processing.

5. Data Storage & Security

Viato takes security seriously and follows industry best practices.

1. Where We Store Your Data

• Your data is stored in our CRM and cloud platform, hosted by Squarespace.

2. How We Protect Your Data

• Encryption: All data is fully encrypted both in transit and at rest.

• Secure Access Controls: Only authorized personnel have access to stored data.

• Compliance: We follow privacy and security best practices.

6. User Rights & Control

Under UK and European GDPR regulations, you have full control over your personal data.

1. Your Rights

You can request:

• Access – A copy of the personal data we hold about you.

• Correction – Updating or correcting inaccurate information.

• Deletion – Permanent removal of your data upon request.

• Data Portability – A machine-readable export of your data.

• Processing Restrictions – Limiting how we use your data.

• Objection – Opting out of marketing communications.

2. Managing Your Data

You can manage your data via:

• Account Settings – Where available, you can access or update your data directly.

• Contact Support – Email info@viato.com for any data-related requests.

7. Data Retention & Deletion

Viato retains personal data only as long as your account is active.

1. How Long We Retain Your Data

• Account Data – Stored only for the duration of your active membership.

• Marketing Data – Retained only while you remain subscribed.

2. What Happens When You Delete Your Account?

• Your account is closed immediately upon request.

• All personal data is deleted unless required for legal purposes.

• Any anonymized analytics data may be retained for service improvements.

For deletion requests, contact info@viato.com.

8. Cookies & Tracking

Viato uses cookies and tracking technologies to enhance your experience.

1. What Cookies We Use

• Essential Cookies – Required for website functionality.

• Analytics Cookies – Help improve site performance.

• Marketing Cookies – Used for relevant promotions.

2. Managing Your Cookie Preferences

• You can adjust your preferences via our cookie settings page.

• You can also disable cookies in your browser, though this may impact certain features.

For details, visit our Cookie Policy page.

9. Legal & Compliance

Viato complies with all applicable privacy laws, including:

• General Data Protection Regulation (GDPR) – UK & EU

• UK Data Protection Act 2018

• California Consumer Privacy Act (CCPA) (where applicable)

Responding to Legal Requests

• We only disclose data when required by law or court order.

• All requests are assessed to ensure they are valid and proportionate.

• Where permitted, we notify users if their data is requested by authorities.

For compliance questions, contact info@viato.com.

10. Changes to This Policy

Viato may update this Privacy Policy from time to time to reflect service improvements or legal changes.

1. How We Notify Users of Changes

• Significant updates will be communicated via email and a website banner.

2. How Often We Review This Policy

• This policy is reviewed annually or sooner if necessary.

The latest version will always be available on our website. We encourage you to review it periodically.

For any questions, contact info@viato.com.